Weekend sports papers put women in back seat
World-beating sportswomen require non hold back to arrive into the weekend newspaper’s sports section. That belongs to the men.
A British researcher has delved into the basis of weekend sport as well as has flora that Sunday newspapers promote the weekend equally a virile mortal domain centred around their activities as well as interests.
The study flora that the representation of sportswomen as well as men is unlike inwards weekend paper reporting, amongst women under-represented as well as unfairly represented inwards sports coverage as well as photographs.
The weekend equally a virile mortal entity: How Lord's Day paper sports reporting oculus around virile mortal activities, interests as well as language, published final calendar week inwards the journal Leisure Studies, was conducted past times Dr Amy Godoy-Pressland from University of East Anglia’s School of Education as well as Lifelong Learning.
She flora that, over 2 years, v Britain national Lord's Day newspapers dedicated simply 826 (3.6%) articles to sportswomen, compared to the 21,531 (93.8%) devoted to sportsmen. There was also a stark divergence inwards the number of photographs of sportsmen as well as women published – of the 25,717 photographs that appeared, 1,780 (6.9%) were of women. At times, sportswomen were non allocated a unmarried article or photograph.
It is the outset study to human face at how sports reporting as well as gender differs at the weekend, as well as especially on Sundays, from weekday reporting. It is also the outset to human face at sports reporting over a long menstruation – i which was especially successful for sportswomen inwards Great Britain, especially inwards male-dominated sports such equally football, cricket as well as rugby, as well as included the 2008 Beijing Olympic Games.
The handling of sportswomen has come upward nether increased scrutiny next derogatory remarks made past times some virile mortal sports commentators. Most late John Inverdale was criticised for his comments well-nigh Wimbledon Champion Marion Bartoli, equally was Colin Murray for remarks well-nigh Olympic gilded medal winner Jessica Ennis-Hill.
Dr Godoy-Pressland said the focus on Lord's Day newspapers provided novel insights into how sports media business office on a solar daytime traditionally associated amongst leisure, identify unit of measurement as well as ‘down time’.
“This study highlights issues as well as debates that are on-going,” she said. “The coverage during the London 2012 Olympic Games was real gender equal as well as the media should move congratulated for that. However, despite the success of woman mortal athletes, the number of stories decreased i time again afterward the games as well as nosotros accept gone dorsum to how it used to be. Recent remarks past times virile mortal sports commentators also advise that sexism is non seen to move on the same degree equally other forms of discrimination, such equally racism.”
Dr Godoy-Pressland said: “There are assumptions that women’s sport is non equally interesting equally men’s. Sportswomen are disproportionately under-represented as well as the sheer quantity as well as character of intelligence items on sportsmen demonstrates how virile mortal athletes are represented equally dominant as well as superior to females.
“Sunday newspapers promote the weekend equally predominantly a virile mortal entity, which revolves around viewing sports amongst other men as well as virile mortal sporting activities.
“During the calendar week at that spot are to a greater extent than articles on sportswomen, fewer intelligence items on decorative women non related to sport as well as less virile mortal jokey banter. But at the weekend normal reporting rules arrive at non apply. The weekend is promoted equally a virile mortal preserve, non alone inwards the degree of coverage devoted to sportsmen as well as women, but past times the linguistic communication as well as images used as well as the alternative of stories.”
The study involved analysing the sports sections of the Sunday Times, Lord's Day Telegraph, Observer, Mail on Sunday as well as Sunday Express from Jan 2008 to Dec 2009. Of 22,954 articles published, the v papers averaged 35 stories a calendar month on sportswomen, compared to 897 on sportsmen. The Sunday Times published the most photographs – 7956 – of which 761 (9.5%) were of women. The Mail on Sunday produced the least, amongst 3895, but comparatively the highest percent (10.2%) of women. The Sunday Telegraph published the fewest photographs of women, 198 (4.5%) out of 4427.
There was also a vogue for the papers to impress images as well as stories of women non connected to sport, fifty-fifty when photographic coverage of sportswomen became to a greater extent than prominent, such equally during the Bejing Olympics. Of the 761 woman mortal photographs inwards the Sunday Times as well as 396 inwards the Mail on Sunday, 31% as well as 22% respectively were non-sports related. Overall, upward to a 3rd of photographs of women were non-sports related, were oftentimes of wives as well as girlfriends of sportsmen as well as highlighted woman mortal torso parts as well as sexual activity.
In The Lord's Day Times, during the months of Feb 2008 as well as Dec 2009, 25 of the 29 photos of women published inwards the sports pages were non-sports related, important that iv out of 29 photos were of actual sportswomen, during the same period.
Women’s bodies were also sexualised inwards photographic as well as written coverage. There were many photographs of sportswomen nude, semi-nude or inwards revealing clothes, but for men, sports functioning took precedence over stories or photographs which highlighted their bodies inwards a sexual manner. Linguistically sportswomen were also sexualised, for illustration amongst insinuations well-nigh their wishing to seem sexy as well as strip off for men’s magazines.
“The sexualisation of sportswomen inwards Lord's Day reporting is commonplace as well as aimed at the generally virile mortal readership,” said Dr Godoy-Pressland. “It promotes the thought of woman mortal aesthetics over achievements, spell the coverage of women non straight involved inwards sport misrepresents the identify of women inwards sport as well as inferiorizes existent sportswomen’s achievements. Female athletes who demonstrate extraordinary mightiness accept also been plain of study to questions well-nigh their sexuality and, inwards some cases, well-nigh their gender, suggesting that weekend sports reporting favours women whose display of femininity is prominent.”
Dr Godoy-Pressland said that spell at that spot has been a ascension inwards the number of woman mortal sports reporters, the vast bulk of sports journalists, commentators as well as editors are male. She suggested farther enquiry was needed on the piece of occupation of sports editors, journalists as well as newsroom civilization inwards monastic say to meliorate empathize how as well as why women are unfairly represented inwards sports reporting.
Amy Godoy-Pressland is a lecturer inwards Education at the University of East Anglia. Her enquiry focuses on the media representation of sportswomen. Using a feminist perspective she is interested inwards the gendering of bodies, national identity, major sporting events, minority sports inwards niche media as well as the piece of occupation of sports communication professionals inwards discourses of inequality.
The weekend equally a virile mortal entity: how Lord's Day paper sports reporting centres around virile mortal activities, interests as well as language (2008 as well as 2009), Amy Godoy-Pressland. Leisure Studies. DOI: 10.1080/02614367.2013.833286
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