Commercial shows a very different horse world
Baca Juga
No-one tin bill Sweden’s state-owned race-betting means of lacking a feel of humour, if this 60-second commercial is anything to teach by.
The promotion paints a real dissimilar painting of the human-horse relationship.
Viewers are left inward the nighttime over the message inward the advertising until the end, when it poses the question: Do you lot know your horses?
The commercial is for ATG, the Swedish race-betting means which was founded past times the acre inward 1974.
ATG’s business activeness is regulated past times a contract betwixt ATG’s owners, the Swedish Trotting Association as well as the Swedish Jockey Club, as well as the state.
The promotion dates dorsum to 2010, simply Horsetalk isn’t afraid to offering upwardly an oldie, if it happens to locomote a goodie.
The promotion was created past times the award-winning Swedish agency, Åkestam Holst.
It was shot inward Valencia inward 2009. The manager was listed every bit Traktor as well as it was filmed past times Linus Sandgren. Its producer was Anders Gernandt as well as the production companionship was The Producers.
Set blueprint locomote was carried out past times Rosenberg as well as post service production locomote was carried out past times Stopp.
Åkestam Holst too produced a six-minute video showing the behind-the-scenes making of the commercial. While the commentary is inward Swedish, it notwithstanding illustrates how roughly of the particular effects were achieved.
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