Branding, presentation key to Olympic horse sport
The necessitate for equestrian sport at the Olympic Games to endure understandable to the populace was emphasised on the opening twenty-four hours of the second FEI Sports Forum inwards Switzerland yesterday.
Quota changes as well as qualifications for the adjacent Olympic as well as Paralympic Games were also at the forefront of discussion.
FEI President Princess Haya welcomed only about 300 delegates to the forum, at the International Management Development Institute inwards Lausanne. Attendees at the forum included representatives from the International Olympic Committee (IOC), National Federations, riders as well as trainers clubs, resultant organisers, sponsors, welfare organisations as well as media.
“This multifariousness agency that nosotros volition all create goodness from dissimilar viewpoints as well as insights during our discussions over the adjacent 2 days as well as that is precisely what nosotros sought to rank when nosotros created the FEI Sports Forum,” Princess Haya said.
The kickoff session of the forum was devoted to Olympic as well as Paralympic Games, alongside National Federations as well as stakeholders invited to review as well as participate inwards opened upwardly discussions on changes to the 3 Olympic equestrian disciplines – Jumping, Dressage as well as Eventing – as well as for Paralympic Dressage for the 2016 Rio Games, equally good equally harmonisation of the rules across the 3 Olympic disciplines.
FEI Secretary General, Ingmar De Vos opened the session alongside a debrief on the London 2012 Olympic Games. He spoke of the importance of having equestrian sport dorsum at the view of the Olympics, complimenting LOCOG on the success of the Games as well as highlighting the unopen squad run betwixt LOCOG as well as the FEI. The Secretary General commented on the novel global dimension of the kickoff really social media Games. And a completely build clean Games was the best possible endorsement of the FEI’s Clean Sport Campaign, he said.
The FEI, together alongside LOCOG as well as the IOC, has conducted an extensive post-Games internal debrief, which volition endure shared alongside hereafter organisers, as well as the FEI is instantly inwards the finally stage of appointing a Games coordinator, who volition run on hereafter Olympic as well as Paralympic Games, equally good equally World Equestrian Games as well as major championships.
Christophe Dubi, IOC Sports Director as well as Deputy Olympic Games Executive Director, also spoke close the success of London 2012, from a media as well as tv perspective as well as for producing the best spectator figures always achieved, alongside ticket sales at 97% overall as well as to a greater extent than than 99% for the equestrian events at Greenwich.
He was total of praise for the passionate as well as unified equestrian community, as well as confirmed that equestrian is purpose of the 25 sports recommended past times the IOC Executive Board to endure included on the amount programme for 2020 that volition endure voted en bloc at the IOC Session inwards Buenos Aires (ARG) adjacent September. He also spoke close the importance of harmonisation across the disciplines to build equestrian sport to a greater extent than readily understood.
“Harmonisation is really of import from an IOC perspective as well as for the full general public,” he said. “You necessitate to build that essay to build your sport easier to understand. You cause got to recollect close how to introduce your sport inwards the best way. Sport presentation has larn a key asset, as well as the branding of your contest is equally of import equally the sports presentation,” he said.
“That may endure seen equally a revolution within the sport, but from the exterior it’s seen equally evolution, as well as it’s primal to the evolution of the sport.”
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