Horse sport gets flashy new logos
Olympic showjumping rider Peder Fredricson is the winner of a contest to pattern novel Equus caballus sport pictograms for the FEI’s 7 disciplines.
The modify was instigated to celebrate the massive global increase of equestrian sport. Equestrian events inward the 7 disciplines governed past times the FEI – Jumping, Dressage & Para-Dressage, Eventing, Driving & Para-Driving, Endurance, Reining together with Vaulting – convey grown past times 33% since 2008, amongst over 3,200 events taking house on all 7 continents inward 2012.
The novel pictograms, unveiled on Th at the FEI General Assembly inward Turkey’s upper-case alphabetic quality Istanbul, sport brilliant colours to embody the passion together with vitality of equestrian together with depict the unique human relationship betwixt human athletes together with their horses.
The pictograms, which volition live on used past times the FEI, its 133 National Federations together with organisers of FEI competitions around the world, were inspired past times the winning entry of an international pattern contest launched on the FEI’s Facebook page together with website.
The contest attracted 85 submissions from 17 countries, amongst entries coming from equestrian enthusiasts, athletes together with designers aged betwixt fifteen together with 74 years old.
The winning entry past times Peder Fredricson, who successfully combines his careers every bit a Swedish Olympic Jumping passenger together with graphic designer, was selected from an anonymous shortlist past times a panel chaired past times FEI President Princess Haya. The panel members likewise included Kevin Staut, i of France’s close successful jumping riders together with the outset Athlete Representative on the FEI Executive Board, Lambis Nikolaou, Chairman of the IOC Culture together with Education Commission, together with international graphic pattern specialists.
“As a rider, I know how the pictograms should appear, the right proportions, the connectedness together with the movement. I’m actually happy to convey done this together with I’m proud that my designs were chosen,” Fredricson said.
Fredricson started out inward Eventing, winning ii gilt medals every bit a junior at the 1989 European Championships together with finishing 14th in the 1992 Olympics. Since 2000, he has focused on jumping, together with inward 2004 he made his Olympic début inward Athens where he finished quaternary inward the private contest together with played an essential role inward securing the Swedish team’s argent medal.
Princess Haya said the submissions for the online pattern contest were overwhelming, together with demonstrated perfectly only how broad the involvement together with participation inward equestrian sport is currently.
“We are delighted that the winning pattern concept that inspired our novel pictograms was created past times a fellow member of the equestrian community.
“Peder Fredricson worked closely amongst us to farther educate the fresh, novel bailiwick icons which volition at nowadays travel an integral utilization of our identity, together with which nosotros promise volition assist our ever-increasing international audience to recognise each of our 7 disciplines instantly,” she said.
“Equestrian sport has seen tape increase worldwide, together with given its quickly growing popularity nosotros hold off the publish of FEI competitions at all levels together with on all continents to proceed increasing, so at nowadays is the perfect fourth dimension to launch our novel sporting identity.”
Peder Fredricson received a prize packet including ii VIP tickets to a top local FEI event, the latest iPad together with an annual subscription to FEI TV, the FEI’s official video channel.
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