Tweets to provide insights into Britain’s horse-meat scandal
British researchers volition discovery populace perceptions of the recent horse-meat scandal for the showtime fourth dimension past times analysing social media data.
The horse-meat scandal final twelvemonth revealed a major breakdown inwards the traceability of the nutrient furnish chain in addition to the adulteration of meat.
The extensive media coverage revealed non alone widespread fraud but too the complexity of the British core furnish chain in addition to the extent of core imports.
The projection volition investigate how the growing complexity of international nutrient furnish chains is giving rising to a novel generation of risks in addition to concerns.
Cardiff University’s Collaborative Online Social Media Observatory (Cosmos) has been awarded an Economic in addition to Social Research Council (ESRC) grant nether their Global Food Security Programme, a articulation first amongst Britain’s Food Standards Agency.
The projection is inwards collaboration amongst NatCen, the University of Warwick in addition to the University of Westminster.
Dr Pete Burnap, a calculator scientist in addition to skilful inwards gamble inwards distributed in addition to collaborative online networks, said Cosmos would provide a unique chance to report the story arc of crises inwards unprecedented detail.
“We bring collected information from populace Twitter accounts since 2012 in addition to our database of to a greater extent than than iii billion tweets volition let us to delineate the unfolding of the horse-meat scandal; pinpointing moments of escalation, de-escalation in addition to duration.
“We tin too mine the information to discovery variation inwards levels of populace persuasion in addition to tension but about the topic, every bit good every bit set demographic characteristics of those involved in addition to the geographic spread of the scare.
“This report volition elevate agreement of the potential of social media analysis to both access populace perceptions in addition to how these evolve in addition to to institute how social media analysis tin hold out used inwards gamble governance in addition to appointment amongst the populace nigh risks to a greater extent than generally,” Burnap added.
Dr Luke Sloan, from the Cardiff School of Social Sciences, said: “The inquiry volition generate novel empirical findings on populace perceptions of U.K. nutrient furnish chains, what people’s concerns are, what influences these in addition to how they may hold out best managed inwards the future.”
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