Rio 2016 equestrian pictograms revealed

The pictograms representing the private sports of the 2016 Rio Olympic too Paralympic games bring been revealed.

For the starting fourth dimension time, all Olympic and Paralympic sports are individually represented.

“This is 1 of our unique contributions to the history of the Games,” said Rio 2016 President Carlos Nuzman. “I congratulate the creative squad for their dedication too difficult locomote together amongst various groups who contributed to this launch,” said Rio 2016 President Carlos Nuzman.

The give-and-take ‘pictogram’ comes from Greek too Latin, pregnant ‘painted word’. This master copy pregnant was the source of inspiration for the starting fourth dimension strokes of the Rio 2016 pictograms, which were based on the official Rio 2016 typography. After researching each sport, the starting fourth dimension outlines were made past times hand. These strokes were hence reconstructed on a computer, plumbing equipment the contours of the letters.

The athlete bodies too sports equipment were built from the characters, or usage of them, inwards a continuous stroke, amongst variations inwards thickness inwards social club to give the impression of depth. The pebble shapes, which are a feature of Rio 2016’s visual language, back upwardly the designs too modify their shape according to the athletes’ dissimilar movements.

In total, in that place are 64 pictograms, 41 Olympic too 23 Paralympic . The pictograms tin live on used both within too exterior the pebbles, inwards all colours. The pictograms tin live on used both within too exterior the pebbles, inwards all colours.

The Rio 2016 Organising Committee gear upwardly an internal blueprint squad for the creation of the Games’ principal graphic elements, in all likelihood 1 of the world’s near complex blueprint projects. In improver to the designers, a grouping of 28 other Rio 2016 staff were direct involved inwards the evolution of the pictograms.

Work was completed inwards sixteen months, 5 of which were devoted to the validation of the pictograms past times the 42 International Federations.

Rio 2016’s Brand Director Beth Lula said from similar a shot until 2016, the pictograms volition serve equally a communication platform for the advertisement of the sports, for partner activations, too volition live on introduce inwards all the Games’ visual identity.

The evolution projection of the Rio 2016 font, launched inwards July 2012, was 1 of the innovations of the Games’ branding programme. The typographic concept, developed past times Dalton Maag, was inspired past times the letters too numbers of the Rio 2016 logo too the inwardness of the Games.

Based on the contours of Rio, the font represents elements such equally the calçadão de Copacabana (Copacabana promenade), which is depicted inwards the letters ‘m’ too ‘n’, too the Pedra da Gávea (a mount inwards Rio de Janeiro), which is depicted inwards the missive of the alphabet ‘r’. The letters are drawn amongst a single, continuous stroke, an agile too fluid drive that suggests the drive of athletes.