Retailers sought for international equestrian initiative
The annual International Helmet Awareness Day is coming upwards adjacent month, in addition to organisers Riders4Helmets is seeking retailers from roughly the the world to hold out purpose of the initiative.
It volition hold out the 3rd yr the solar daytime has operated, in addition to world-wide retailers volition hold out offering discount deals on riding helmets on the day.
This year, 10 leading helmet manufacturers are taking purpose in addition to to a greater extent than than 600 equestrian retailers world-wide are expected to hold out purpose of the initiative.
Participating manufacturers are Charles Owen, Samshield, KEP Italia, Troxel, GPA, Uvex, Champion, Tipperary, Ovation, in addition to One K.
As good equally providing discounts on the day, the inaugural gives retailers the alter to educate customers on the benefits of wearing a correctly fitting, secured, in addition to certified helmet.
Riders4Helmets provides educational brochures in addition to a CD to all retailers taking purpose inwards the day.
The Riders4Helmets campaign was founded equally a number of Olympian Courtney King-Dye’s accident with the aim of educating equestrians on the benefits of wearing a properly fitting, secured in addition to certified helmet.
King-Dye was seriously injured in a riding accident inwards 2010, in addition to remained inwards a coma for a calendar month next her accident. She was non wearing a helmet at the fourth dimension of the accident, in addition to is even then undergoing rehabilitation.
» Retailers wishing to demand maintain purpose tin contact Riders4Helmets: lyndsey@riders4helmets.com
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