Longines ramps up equestrian sponsorship
Swiss watchmaker Longines has strengthened its equestrian ties yesteryear joining forces alongside showjumping’s Global Champions Tour inwards a landmark long-term entitle partnership agreement.
Longines volition survive Title Partner together with Official Timekeeper of the Global Champions Tour.
Earlier this twelvemonth a new partnership betwixt the FEI together with Longines was formalised inwards a multi-million euro bargain over the side yesteryear side 10 years. Under the agreement, which was the biggest partnership bargain e'er brokered yesteryear the FEI, Longines cash inwards one's chips the Official Timekeeper together with Official Watch of the FEI. It is every bit good taking on several primal FEI properties including the entitle sponsorship of the FEI World Cup jumping earlier the laid about of the novel flavor inwards Oct 2013. Longines every bit good holds the role of entitle partner together with official timekeeper of the 2013 Longines Equestrian Beijing Masters.
The Longines Global Champions Tour announcement comes at the laid about of the biggest flavor thus far for the premier exhibit jumping series. Longines Global Champions Tour 2013 volition include debut events inwards Madrid, London together with Shanghai. For the starting fourth dimension time the Championship Final volition accept house at the magnificent Al Shaqab equestrian facility inwards Doha, Qatar.
Jan Tops, President together with Founder of Global Champions Tour, said: “This partnership is a pregnant milestone inwards our history together with I expect frontward to a successful collaboration that volition pick out many benefits for the hereafter of our sport. Longines has a genuinely impressive heritage inwards equestrian sport together with I am delighted yesteryear the determination to strengthen our human relationship alongside a long-term commitment.”
Longines’ President Walter von Känel said: “The Longines Global Champions Tour together with our build portion mutual values such every bit precision, tradition together with specially a passion for equestrian sports. We are proud to back upwards this extraordinary serial of events inwards exhibit jumping alongside our timekeeping expertise. True to Longines’ slogan – Elegance is an mental attitude – nosotros are delighted to witness the world’s best riders together with horses competing inwards exciting contests.”
The GCT flavor kicks off inwards Madrid from May 3-5 when the world’s top riders together with horses volition cash inwards one's chips into battle for entitle points together with prize money.
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