Welsh poll reveals impact of horse-meat scandal

Nearly a tertiary of Welsh consumers polled inwards a survey grade they volition live on eating fewer processed meat products inwards the future, next the horse-meat contamination scandal.

Fallout from the horse-meat scandal that has affected most of Europe inwards recent months continues, amongst a multinational probe into nutrient traceability affecting at to the lowest degree a dozen nations.

This week, the City of Edinburgh Council inwards Scotland confirmed the regain of Equus caballus meat inwards beef mince supplied to a schoolhouse kitchen. The same batch of mince went to half dozen schools inwards all, the council said.

Beaufort Research, which conducted the poll inwards Wales, said the horse-meat scandal seemed to bring had solely a express impact on Welsh consumers’ eating habits.

Although 32 per cent of the Welsh adults surveyed said that the tidings close horsemeat existence flora inwards some foods meant they volition live on eating fewer processed meat products inwards future, the bulk – 61 per cent – intended to eat close the same amount.

A pocket-size number, 3 per cent, said they immediately holler upwards to eat to a greater extent than processed meat products inwards future.

In the pollster’s latest omnibus survey inwards Wales, 1012 adults aged sixteen together with over were asked: “To what extent, if at all, volition the recent tidings close Equus caballus meat existence flora inwards some processed meat products such equally burgers together with stimulate meals alter your eating habits?”

While women were to a greater extent than probable to grade they would live on less probable to eat processed meat products inwards hereafter (38 per cent) compared to men (27 per cent), the bulk of both sexes were on the whole unaffected yesteryear the horse-meat revelations, amongst 67 per cent of men together with 55 per cent of women intending to each the same amount of processed meat.

Consumers inwards the largely rural areas of Mid-West Wales (Ceredigion, Powys, Carmarthenshire, Pembrokeshire) were to a greater extent than adversely affected yesteryear the horse-meat scandal – 2 inwards v (41 per cent) reported that they would immediately live on eating fewer processed meat products.

In North Wales, (Anglesey, Conwy, Flintshire, Gwynedd together with Wrexham), West South Wales (Swansea, Neath & Port Talbot together with Bridgend) together with the Valleys (Rhondda Cynon Taf, Merthyr Tydfil, Caerphilly, Blaenau Gwent), around a quarter reported that they would live on eating less processed meat (North 29 per cent; West South 27 per cent; Valleys 26 per cent). In Cardiff together with SE Wales (Cardiff, Vale of Glamorgan, Torfaen, Monmouthshire, Newport), simply over a tertiary (37 per cent) said they would immediately live on eating fewer processed meat products.

Interestingly, intended eating habits did non alter according to socioeconomic grade.

Also, having children inwards the theatre did non influence intended eating habits; again, around iii inwards v Welsh consumers amongst children (62 per cent) together with without children (60 per cent) said they would live on eating the same amount of processed meat products inwards future.

The survey was conducted across Wales betwixt March one together with March 15.

 

 

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