Moonwalking Shetland pony stars in British commercial
A moonwalking Shetland pony is the star of a novel British commercial promoting the sharing of empty-headed cloth on the internet.
British mobile network Three commissioned the advertisement, which hitting British telly screens for the get-go fourth dimension on Fri night.
The 60-second commercial is shot against the dramatic backdrop of the Shetland Islands as well as follows the storey of a stocky piffling pony amongst a penchant for moonwalking, which he accomplishes to the audio of “Everywhere” past times Fleetwood Mac.
The advertisement, past times the London-based creative communications agency Wieden + Kennedy, seems for certain to become viral, as well as viewers are invited to the website, Ponymixer.com, to employ a piffling to a greater extent than digital trickery to enable the piffling pony to add together a few to a greater extent than funky moves.
The pony’s cry is Socks as well as the promotion was filmed concluding northern summertime at Eshaness, a headland on the northwest coast of the due north Shetland mainland, as well as on Foula, an isle W of the Shetland mainland.
The mention agency, inwards explaining the concept behind the ad, said it was sharing this empty-headed stuff amongst each other on a daily reason that connected people.
“Wieden + Kennedy has embraced this tendency inwards our latest operate for our clients, mobile network Three. Because when it comes to empty-headed stuff, they know it matters.
“But rather than simply play dorsum the crazy things online that nosotros all similar to share, nosotros wanted genuinely to contribute to it. We wanted to celebrate the seemingly empty-headed stuff as well as also render the way for people to mess amongst it as well as exercise their ain piffling pieces of joy that they tin dismiss share.”
The Pony Mixer, it said, was a dancing-pony-remixing tool where users tin dismiss brand the pony milk tremble it to anything from Boyband to Bollywood.
“Unleash your creation on the Blue Planet via Facebook or Twitter as well as yous powerfulness survive hailed an internetting hero inwards 1 of many 30-second TV spots.”
The campaign, which aims to larn people to portion their funny clips or photographs digitally, carries the strapline, “Silly stuff. It matters”.
Mobile network Three was 1 of the successful bidders for the high speed 4G mobile spectrum, paying £225m for its coverage, pregnant the bandwidth is for certain to survive at that topographic point to portion material.
More information: http://wklondon.typepad.com/welcome_to_optimism/2013/03/behold-the-plucky-little-wonder-pony.html
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