Moonwalking Shetland the planet’s most viral video
Socks the moonwalking Shetland pony is taking the online globe past times storm. The video of the short-legged dancing equine ranks every bit the most viral video on the planet inwards the final 24 hours.
The one-minute video, made past times the London-based creative communications agency Wieden + Kennedy for British mobile telephone companionship Three, chalked upwards 197,000 shares inwards the final 24 hours, taking it to the transcend of the Viral Video Chart operated past times video technology companionship Unruly.
Even though the video has been online on YouTube for exclusively nearly 3 days, it has already climbed to tenth inwards the seven-day rankings.
At the fourth dimension of writing, the video had been viewed on YouTube 1,424,239 times.
The video was purpose-built to teach viral, together with aims to teach people to portion their funny clips or photographs digitally.
The drive carries the strapline, “Silly stuff. It matters”.
The promotion hitting British telly screens for the start fourth dimension final Fri night.
It was shot against the dramatic backdrop of the Shetland Islands together with follows the even of a stocky piddling Socks amongst a penchant for moonwalking, which he accomplishes to the audio of “Everywhere” past times Fleetwood Mac.
The advertizing drive includes the website, Ponymixer.com, where visitors tin digitally add together a few to a greater extent than funky moves to Socks’ repertoire.
The promotion was filmed final northern summertime at Eshaness, a headland on the northwest coast of the N Shetland mainland, together with on Foula, an isle westward of the Shetland mainland.
The advertizing agency, inwards explaining the concept behind the ad, said it was sharing this dizzy stuff amongst each other on a daily footing that connected people.
“Wieden + Kennedy has embraced this tendency inwards our latest function for our clients, mobile network Three. Because when it comes to dizzy stuff, they know it matters.
“But rather than merely play dorsum the crazy things online that nosotros all similar to share, nosotros wanted truly to contribute to it. We wanted to celebrate the seemingly dizzy stuff together with likewise supply the agency for people to mess amongst it together with exercise their ain piddling pieces of joy that they tin portion [at Ponymixer.com].”
Mobile network Three was 1 of the successful bidders for the high speed 4G mobile spectrum, paying £225m for its coverage, pregnant the bandwidth is certain to locomote in that place to portion material.
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