Paralympics changed perceptions of disability, disabled sport
A British report has revealed that the London 2012 Paralympic Games led to greater confidence in addition to less anxiety inwards talking most disability in addition to disabled sport.
The report yesteryear Bournemouth University was commissioned yesteryear Channel 4, broadcasters of the 2012 Paralympic Games, in addition to was completed yesteryear staff in addition to students from the Corporate in addition to Marketing Communications grouping inwards BU’s Media School.
They works life that viewers were truly surprised yesteryear how emotive in addition to thrilling the games were, in addition to began to meet sporting excellence rather than exclusively the disability.
Over the course of report of 2 years they conducted in-depth interviews alongside participants – based inwards London, Bournemouth in addition to Newcastle – most their thoughts in addition to experiences of disability in addition to disabled sport.
“The focus was on experiences in addition to the stories that people had,” said Dr Dan Jackson, senior lecturer inwards Media in addition to Communication at BU, who helped coordinate the study.
“We wanted to speak to a whole cross-section of people, in addition to thus the interviews included disabled people, people alongside ask sense of disability in addition to disability sport, people alongside an involvement inwards sport in addition to TV watching, in addition to people who had no involvement at all.
“We were most interested inwards how this massive sporting number impacted on people’s lives.”
The participants were interviewed inwards iv phases earlier in addition to subsequently the London 2012 Paralympic Games, in addition to Dan said that, earlier the event, at that spot did non seem to endure much alter inwards the means people were talking most disability in addition to disabled sports.
“There were a lot of barriers – people didn’t know how to speak most it,” he said.
“Many people did non accept experiences of disability because it was really rarely on our screens. There was non a dandy bargain of noesis or involvement inwards Paralympic sport.
“But at that spot seemed to endure a lot of skillful volition towards it – people proverb “It should endure on TV, it’s a worthwhile thing, but I won’t actually operate out of my means to sentry it.”
However, subsequently the London 2012 Paralympic Games, people’s perceptions in addition to experiences of disability in addition to disabled sport seemed to change.
The report found:
- The Paralympics had a noticeable acquit upon on the means disability was talked about; at that spot was greater confidence in addition to less anxiety inwards talking most disability sport.
- Genuine in addition to palpable surprise at the emotional reactions generated yesteryear watching the Paralympics – viewers seemed truly surprised at simply how emotive in addition to thrilling the Paralympics were.
- A shift from expecting to meet exclusively the disability to primarily seeing sporting excellence. This was accompanied yesteryear a shift away from sympathy in addition to compassion to thrill in addition to excitement associated alongside watching alive sport
- A reduction inwards expressed sense of discomfort when watching people alongside disability on TV.
Disabled participants were acutely aware of the ‘buzz’ generated that made disability momentarily trendy in addition to fashionable, in addition to that a full general sense of ‘admiration’ appears to accept displaced sympathy, compassion or fearfulness inwards how able-bodied people interact alongside disabled people. But they were sceptical of whether this would in conclusion long-term.
Dan said: “We couldn’t honor anyone who hadn’t experienced whatever of the Paralympics – fifty-fifty if they hadn’t watched it directly, it was second-hand through the intelligence or other people.
“While the summertime of sport, especially the Olympics, was quite moving for the whole country, it had a huge acquit upon in addition to was the key focus all summer, in addition to the Paralympics benefited from that.
“But for some people it suffered, equally it seemed to endure considered an afterthought.”
He added: “Some of the people who were to the lowest degree probable to sentry in addition to relish it, got beyond that in addition to beyond the disabilities in addition to were watching it equally a sport simply similar whatever other sport.”
Around one-half of the Corporate in addition to Marketing subdivision at BU helped alongside the study, along alongside terminal twelvemonth Marketing, PR in addition to Advertising students.
Dan said it was dandy to endure involved alongside such a high profile project, in addition to that they were at nowadays hoping to write a volume around the findings.
“One of the dandy parts of it from our indicate of persuasion was that it was a actually skillful projection that involved in addition to thus many people inwards our department,” he said.
“The 2012 Olympics in addition to Paralympics were massive for the solid lay down in addition to it exclusively seemed to actually hitting habitation when nosotros started quite how large a bargain this whole affair was.
“To endure purpose of that in addition to doing the inquiry on that was great.”
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