FEI seals multi-million euro Longines sponsorship deal
The novel partnership betwixt the FEI as well as Longines has been formalised, alongside the Swiss watchmaker signing a multi-million euro deal. The understanding is worth a nine-digit total over the side past times side 10 years.
FEI President Princess Haya as well as Mrs Nayla Hayek, Chair of the Board of Directors of the Swatch Group, were the joint-signatories of the contract inwards yesterday’s official signing ceremony, held during a press conference inwards Lausanne, Switzerland, habitation of the FEI.
Audio: Princess Haya on the novel partnership
Under the novel agreement, which marks the biggest partnership bargain e'er brokered past times the FEI as well as 1 of the most of import global sports partnerships inwards recent years, Longines has teach the Official Timekeeper as well as Official Watch of the FEI.
The partnership currently involves a pose out of major rights packages, including the FEI World Rider Rankings for Jumping, official timekeeper of the Furusiyya FEI Nations Cup from 2013 onwards as well as of the FEI World Equestrian Games inwards 2018 as well as 2022. Additionally, Longines volition live entitle sponsor of the FEI World Endurance Championships inwards 2016 as well as 2020.
Longines volition live the novel entitle sponsor of the FEI World Cup Jumping when the 2013/2014 flavor starts inwards Oct this year, as well as volition also back upward an FEI television set periodical programme later on this year.
A cardinal chemical ingredient of the partnership is a pregnant investment past times Longines inwards the evolution – together alongside the FEI – of cutting-edge time-keeping as well as data-handling services, including the related technology, specifically for equestrian sport. The evolution of these services volition live for multimedia applications use, giant screens, scoreboards, as well as for broadcasters every bit purpose of the presentation of FEI events or thus the world.
These properties are alone the starting indicate of the long-term partnership betwixt Longines as well as the FEI. Longines’ condition every bit Official Timekeeper of the FEI opens upward a broad array of opportunities for hereafter cooperation inwards sports projects across the FEI’s vii disciplines.
“It is actually wonderful to live able to welcome Longines every bit the FEI’s offset Top Partner,” Princess Haya said.
“Today is a genuinely historic solar daytime for the FEI as well as for equestrian sport. Longines as well as the FEI part a passion for horses, as well as this long-term understanding to a greater extent than than proves Longines’ commitment to our sport. We are delighted to convey Longines into the FEI solid unit of measurement as well as hold off frontward to an enduring collaboration that volition exercise goodness equestrian sport inwards thus many unlike ways.
“The revolutionary evolution of novel engineering past times Longines volition live a fantastic tool to promote our sport as well as teach inwards easier to empathize for a whole novel audience. This novel understanding volition undoubtedly conduct hold our sport to a novel level, capitalising on the huge novel fan base of operations generated past times the Olympic equestrian events inwards London final summer. We could non live to a greater extent than excited nigh this novel partnership,” she said.
Nayla Hayek, Chair of the Board of Directors of the Swatch Group, said the partnership marked a giant stride for Longines inwards the plain of equestrian sports. “It reinforces the traditional as well as long-lasting commitment of Longines inwards equestrian sports as well as makes the build a major thespian inwards this field.
“Longines is non alone a partner simply also, as well as on the top of it, a service provider. Guaranteeing the lineament as well as reliability of the timekeeping is a cardinal aspect of our partnership alongside the FEI. We are looking frontward to beingness involved inwards the corking events organised past times the FEI. This multi-faceted partnership also provides us alongside a corking platform to strengthen the Longines build presence worldwide,” she said.
Longines has been based at Saint-Imier inwards Switzerland since 1832. Its watchmaking expertise reflects a rigid devotion to tradition, elegance as well as performance. It has generations of sense every bit the official timekeeper at the world championships as well as every bit a partner of international sports federations.
Longines’ passion for equestrian sports began inwards 1878, when a timepiece was made alongside a Equus caballus as well as jockey engraved on the lookout adult man face. Over the years, the build has built rigid as well as long-lasting links alongside equestrian sports. In 1926, for the offset time, the build was involved every bit timekeeper for the Official International Equestrian Competition of Geneva.
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