FEI bags new watchmaker sponsor

The FEI is laid upward to sign an understanding amongst Longines for the Swiss watchmaker Longines to larn its firstly “Top Partner”, inward a long-term sponsorship deal.

In the novel understanding – which marks the biggest sponsorship bargain ever brokered yesteryear the FEI – Longines volition larn the Official Timekeeping Partner as well as the Official Watch of the FEI.

Longines volition guide hold on several fundamental FEI properties including the entitle sponsorship of the FEI World Cup jumping earlier the laid about of the novel flavour inward Oct 2013.

An official signing ceremony volition guide hold house inward Lausanne, Switzerland, on Jan 2013 15, when the contract volition live signed jointly yesteryear FEI President Princess Haya, as well as Nayla Hayek, Chair of the Swatch Group Board of Directors. Full details of the understanding volition live unveiled every bit run of the signing ceremony inward Jan 2013.

“I am totally thrilled to welcome Longines every bit the FEI’s firstly Top Partner. This is the commencement of a novel era for our sport as well as the FEI,” Princess Haya said.

“Longines has ever had a huge presence inward our community as well as our novel partnership is a truthful celebration of our shared passion. This is an immense 2nd for the FEI. This long-term partnership amongst Longines volition completely revolutionise the trend nosotros are able to hit our sport across all of our disciplines. I am enormously grateful to Mrs Nayla Hayek as well as her Board for recognising the incredible potential as well as possibilities of the ever-growing equestrian sport.”

Nayla Hayek, Chair of the Board of Directors of the Swatch Group, said: “We are delighted to guide hold concluded this strategic as well as historic partnership amongst the FEI. It reinforces the traditional as well as long-lasting commitment of Longines inward equestrian sports as well as makes the construct a major actor inward this field. We are looking forrard to beingness involved inward the groovy events organised yesteryear the FEI. This multi-faceted partnership besides provides us amongst a groovy platform to strengthen the Longines construct presence worldwide. I would similar to limited my deepest appreciation to HRH Princess Haya as well as the Board of the FEI for giving Longines their trust.”

Longines has been based at Saint-Imier (SUI) since 1832. It has generations of sense every bit the official timekeeper at globe championships as well as every bit a partner of international sports federations.

Longines’ passion for equestrian sports began inward 1878, when a timepiece was made amongst a Equus caballus as well as jockey engraved on the sentinel face. Over the years, the construct has built strong as well as long-lasting links amongst equestrian sports. In 1926, for the firstly time, the construct was involved every bit timekeeper for the Official International Equestrian Competition of Geneva. Today, Longines’ interest inward equestrianism includes jumping, endurance as well as apartment racing.

 

 

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