Brewer to end Grand National title sponsorship
Baca Juga
Brewer John Smith’s is ending its championship sponsorship of the controversial Grand National race next the 2013 running of the challenging steeplechase.
It volition hold out the Heineken-owned brand’s 9th twelvemonth of sponsorship of the race at Aintree Racecourse.
Course officials said they were inwards the procedure of seeking a novel championship sponsor for the race from 2014.
Heineken has already expressed a want to explore other ways inwards which it tin orbit the sack function on to hold out involved inwards the race weekend inwards April, exterior headline sponsorship.
Talks betwixt the 2 parties volition function on over the coming months.
John Smith’s, construct manager Karen Crowley said the Grand National had been “one of the jewels inwards our Great Britain sponsorship crown” as well as the conclusion to cease the championship sponsorship was difficult.
She described it a successful as well as meaning sponsorship model, only said: “We felt that instantly was the correct fourth dimension to deed on, reflecting changes inwards the ale marketplace as well as the evolution of the John Smith’s brand.”
John Smith’s would function on amongst other race sponsorship, she said.
The regional managing director for Jockey Club Racecourses North, responsible for running Aintree, said: “We are inwards the procedure of finalising our sponsorship strategy to ensure the effect remains i of the ‘Crown Jewels’ inwards the worldwide sporting calendar.”
Animal advocates convey long been critical of the race, disputation the lay out of deaths as well as falls over the tough class amounts to beast cruelty.
Two horses convey died inwards each the in conclusion 2 Grand Nationals.
Thirty-three horses convey died inwards the race since 1973.
It is understood John Smith’s has spent upwardly to £20 meg on the championship sponsorship as well as related marketing since 2005.
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