Horse sport enjoys £30m media boost
The British Equestrian Federation has estimated the value of written equestrian media coverage during 2012 at to a greater extent than than £30 million.
Coverage appeared inwards all publications across a broad arrive at of markets – from daily together with regional newspapers to celebrity word together with women’s fashion magazines – clearly demonstrating that equestrianism at nowadays has a rigid profile inwards the populace domain.
This was spurred by the iconic images beamed to a greater extent than or less the basis from Greenwich Park over the summertime – from Nick Skelton securing the country’s outset Olympic Gold medal inwards showjumping since 1952, to dressage passenger Charlotte Dujardin roofing her oral cavity inwards disbelief at the halt of her gilded medal-winning freestyle test.
Media coverage of equestrian sports inwards the build-up, during together with postal service the Olympic together with Paralympic Games was extensive together with far-reaching, together with the federation said the venue had provided images from London 2012 that people volition retrieve inwards the future.
Holding a memorable together with successful upshot at Greenwich Park has brought the powerful legacy of a stronger house for equestrian sport both inside the Olympic together with Paralympic Games ‘family’ together with inwards the minds of the full general public. Capitalising on this amongst to a greater extent than substantial participation together with full general involvement inwards equestrian sport is operate nether agency together with needs consistent evolution together with exposure together with is the adjacent vital step.
It is at nowadays upward to the BEF’s Legacy ready ‘Hoof’ to channel those who accept been inspired to hand a Equus caballus or render to riding.
The BEF was 1 of the outset National Governing Bodies (NGBs) of sport to launch its Legacy plan, together with it has been empowering the equestrian manufacture to move behind the ‘Hoof’ brand, together with thence that it tin capitalise on the largest store window the sport has e'er seen.
Working amongst local riding schools across the province has been a priority. One of the nigh of import initiatives the BEF has launched is its ‘Take Back the Reins’ (TBTR) programme, a stepping rock for lapsed or novel riders to ready it the saddle – no affair what historic catamenia or experience. The programme is develop to allow like-minded people to start riding inwards a social together with fun environment.
Andrew Finding, Chief Executive of the BEF, commented: “London 2012 was an extraordinary sense for us all. Our outset legacy objective was achieved through the coverage of our athletes at our remarkable venue Greenwich Park, equestrian sport was given the highest possible profile.
“Before the Games nosotros launched www.hoofride.co.uk to assist demystify our sport to the novel community the Games inspired together with to straight off the interests of anyone who wanted to start or render to equestrianism. Our truthful legacy volition last secured inwards continuing to profile our sport, inwards increasing the numbers involved, inwards the raising of standards together with inwards continued successes inwards all areas. To arrive at this nosotros bespeak everyone to assist the positive upward drive.”
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