They’ll be wearing FEI – everywhere
The FEI is getting into the fashion work concern in addition to is launching a gain of Equus caballus in addition to passenger have on adjacent year.
Horse sport’s governing trunk has signed a three-year merchandise license understanding amongst international equestrian have on manufacturer in addition to distributor euro-star Reitmoden GmbH.
The agreement, which is the commencement to last made nether the novel FEI Licensing Programme, volition run into the High German companionship design, industry in addition to distribute the FEI’s début Spring/Summer 2013 collection of branded sports in addition to leisurewear for men in addition to women, in addition to horsewear items including blankets in addition to saddle cloths.
The collection volition last available from adjacent Spring from retailers in addition to dealers around the globe via euro-star Reitmoden’s network inwards almost xl countries. The collection volition besides last available via the FEI’s online store, which is to last launched early on adjacent year, in addition to volition last on sale at FEI events.
“Licensing partnerships render rigid opportunities to reinforce the FEI’s build credibility in addition to loyalty, in addition to are a fundamental operate of the FEI’s long term commercial strategy,” said Carsten Couchouron, FEI Executive Director, Commercial.
“These are exciting times in addition to nosotros are looking frontward to launching our rattling commencement FEI-branded clothe collection, which volition appeal to equestrian competitors, enthusiasts, leisure riders in addition to the full general public.
“This is the commencement of a seat out of FEI build merchandising agreements that volition last announced over the coming 12 months.”
The FEI’s understanding amongst euro-star Reitmoden GmbH was brokered past times The Copyright Promotions Licensing Group (CPLG).
“euro-star Reitmoden is delighted to last working amongst the FEI in addition to to last developing in addition to distributing the FEI’s rattling commencement branded have on in addition to equipment collection,” said Managing Director Monique van Dooren-Westerdaal.
“Our mission has ever been to combine comfort in addition to lineament amongst the latest trends inwards fashion. That is why nosotros invest in addition to so much inwards research, evolution in addition to testing, in addition to the FEI collection volition convey all of these qualities.”
The FEI attended the international merchandise fair Spoga Horse this week, along amongst about 400 other exhibitors from thirty countries.
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