Jockey Club enters virtual horse world
The Jockey Club inward the U.S.A. has a cunning innovation to attract novel fans – ii interactive online games.
The Jockey Club says its offering, Major League Horse Racing, “combines the science of fantasy sports in addition to the fun of social media alongside the excitement of Equus caballus racing”.
Its minute game, Thoroughbred World, is focused on the breeding, owning in addition to grooming aspects of the sport.
Players tin access both games through Facebook.
Major League Horse Racing is likewise available at MajorLeagueHorseRacing.com, in addition to at that topographic point is an Apple iPad version of Thoroughbred World coming soon.
Both games were developed equally business office of a wide-ranging fan evolution inaugural that was recommended inward the major 2011 economical written report of the thoroughbred manufacture commissioned past times The Jockey Club in addition to conducted past times McKinsey & Company.
“These games complement our fan evolution strategy in addition to volition live on heavily promoted through our America’s Best Racing platform in addition to our tv programming,” The Jockey Club’s vice-president of describe organisation development, Jason Wilson, said.
“Free-to-play online games convey been successful inward didactics consumers how to play other games, such equally online poker, in addition to they attract fans.
“Social gaming has instruct a major amusement platform, equally evidenced past times FarmVille’s 85 1 one one thousand thousand ‘farmers’, thirty 1 one one thousand thousand of whom play daily,” he added.
“A game similar Thoroughbred World that simulates the thoroughbred possessor sense for casual in addition to dedicated fans should cook racing’s cook in addition to relevance.”
In only over 1 calendar week since its release, Major League Horse Racing has attracted to a greater extent than than 1200 players. Thoroughbred World has attracted 2000 players since it was launched in addition to promoted on August 16, 2012. The game had to a greater extent than than 20,000 players during beta testing inward Asia this summertime alongside almost no promotion.
“If y'all dearest the thrill of the race in addition to would similar to sense handicapping inward a low-risk way, thus the free-to-play Major League Horse Racing should appeal to you,” said Wilson.
“If y'all would rather pass fourth dimension on the farm than at the track, y'all volition probable savour Thoroughbred World.”
In Major League Horse Racing, players consummate a race bill of fare each week, assigning Game Bucks to the 4 horses they believe volition outperform the field. Additional Game Bucks tin live on earned through diverse social tasks on Facebook in addition to Twitter.
Each week’s highest-scoring players volition live on eligible for prizes that volition live on revealed throughout the season.
Thoroughbred World combines the best game-play elements of a faux the world builder in addition to a resources manager.
Players practise the ultimate racehorse inward custom grooming facilities, improving agility, balance, stamina in addition to speed through a serial of mini-games.
Once their dream Equus caballus is prepared, players instruct inward races against other players to win in-game currency in addition to other items.
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