Work of BE’s marketing boss is done
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British Eventing’s Marketing in addition to Commercial Director Mike Barnes is to larn out afterward 3 years inwards the role.
The seat was created yesteryear the BE Board to assist manage the increment in addition to focus of the business. Barnes was appointed inwards March 2009, in addition to at the fourth dimension British Eventing said filling the seat was the final phase inwards its strategic restructuring programme.
Barnes launching his ain marketing back upward in addition to consultancy service nether a newly formed company, Brand Extension Ltd.
“It’s been a challenging 3 years in addition to I accept met to a greater extent than or less fabulous people. In the starting fourth dimension at that spot was a peachy bargain of transformation, integration in addition to novel thinking needed across all the marketing activity,” Barnes said.
“That operational undertaking is forthwith done in addition to amongst a peachy squad inwards place, the BE marketing squad tin proceed to grow in addition to prepare all the novel initiatives. For me at that spot is a demand for a novel personal challenge in addition to novel areas to explore”.
The restructuring programme was overseen yesteryear CEO Mike Etherington-Smith.
“It has been actually adept to accept Mike equally purpose of the squad here,” Etherington-Smith said.
“He has done a super undertaking over the final 3 years since joining us in addition to nosotros are distressing to come across him go. We all want him good amongst his novel venture in addition to hopefully nosotros tin operate together amongst Mike inwards the hereafter inwards his novel role.”
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