Forum to hear of efforts to turn around falling horse ownership

The American Horse Council’s National Issues Forum volition characteristic several initiatives undertaken yesteryear major organizations inwards the final twelvemonth to tackle falling Equus caballus ownership.

The forum, entitled “Reinvigorating the Horse Industry”,  will live on held on June 26 inwards Washington, DC, during the council’s annual meeting, which volition run from June 25 to 27.

“Many manufacture leaders are concerned amongst the turn down inwards Equus caballus ownership too the falling tendency inwards populace involvement inwards our diverse activities,” council president Jay Hickey said.

“Several organizations are striving to rebuild the fan base of operations too attract immature people to the magic of horses. We are real pleased to create got The Jockey Club too the American Quarter Horse Association outline their ongoing efforts to reinvigorate the Equus caballus industry.”

James  Gagliano, president too master copy operating officeholder of  The Jockey Club, volition render an update on its multi-year excogitation to implement many of the wide-ranging recommendations that came from The Jockey Club’s comprehensive economical report of the thoroughbred manufacture inwards 2011.

That study, conducted yesteryear the management consulting trouble solid McKinsey & Company too entitled “Driving Sustainable Growth for Thoroughbred Racing too Breeding”, analyzed the electrical flow patch too prospective hereafter of thoroughbred racing too breeding inwards North America.

Since its release final August, The Jockey Club has been task the diverse recommendations, including: increased boob tube coverage of racing, a novel interactive website for fans, the creation of a free-to-play game too a social game, too evolution of a novel resources to encourage thoroughbred ownership.

The manager of youth evolution amongst the American Quarter Horse Association, Todd Branson, will push clit the AQHA’s efforts to select tomorrow’s horsemen too horsewomen into the Equus caballus manufacture through its novel Digital Oats program, a new, all-breeds youth organisation that hopes to unite the world’s most active equine groups through a mixture of Equus caballus games, activities too a novel website.

The program’s objectives are to innovate America’s youth to the footing of horses too the equine lifestyle, ignite a lifetime passion for horses, too seek parental back upwardly for equine activities that tin create goodness their modest fry mentally, physically, socially too spiritually.

On Tuesday afternoon, the National Issues Forum volition host speakers on “Legislative Advocacy inwards the Electronic Age”.

Congressman Bill Owens (D-NY) volition live on the featured speaker. Owens serves on the House Agriculture Committee.

Also speaking volition live on Neil Shader, communications manager of the Wilderness Society, who volition give a presentation on how organizations tin purpose social media to engage too communicate amongst their members too the broader Equus caballus community to amend grassroots advocacy efforts.

The afternoon volition conclude amongst a panel give-and-take amongst congressional staff nigh how the increment inwards electronic correspondence too the purpose of social media is impacting how congressional offices demand heed from, too answer to, constituents inwards this novel age.

The AHC’s diverse committees, including the Unwanted Horse Coalition, volition run across on Monday, June 25, to utter over issues affecting the equine community.

 

More information  on the entire AHC annual meeting, including registration too hotel information, tin live on flora at www.horsecouncil.org/2012-annual-meeting.

 

 

 

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